Ajani X ISU Collaboration
This series of technical drawings were developed for a partnering athletic apparel brand called Ajani. During a higher level technical design course, I was tasked with creating three design variations of an athletic set. Following the brief, I analyzed the Ajani men's target market to create my three design variations specifically focusing on logo placement. I was then tasked to move forward with
This is the second variation that I designed for this project. I focused on creating simple yet flattering style lines that would work well for the desired fabrics.
This is the third and final design variation that I made for this project. For this variation I incorporated unique style lines that were intended to help incorporate printed fabrics in a subtle way. I advised that this variation was designed to have a print on the top section of the torso. The goal was to avoid an all over print in order to appeal to the Ajani men's target market.